It is a business isn't...I like this article by Inside HE about the newly published repuation ranking. We have to understand that today rankings are business. There are business models behind this reports and not only methods and data but more and more business plans too...
Why now? Making markets via the THE World Reputation Rankings | Inside Higher Ed
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And then you have the analyst coming over too http://www.russellgroup.ac.uk/russell-group-latest-news/151-2012/5223-the-world-university-reputation-rankings/
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